Where modern fashion
meets ambition.
A growing Indian fashion and lifestyle brand built around modern style, individuality, confidence, and accessible fashion — for a generation that wears its identity out loud.
"Wear Your Identity. Own Your Style."
VKPSTORE began as an offline venture in 2018 and grew, over years of hands-on learning and reinvestment, into a fully online fashion brand in 2023. It was created with a simple vision: to make fashion more expressive, contemporary, and accessible for a new generation of consumers. From everyday T-shirts and graphic styles to trend-focused collections, VKPSTORE brings together comfort, personality, and modern fashion in one destination.
Our designs are made for people who want their clothing to say something about who they are — a bold graphic, a minimal look, a statement piece, or an everyday essential. VKPSTORE focuses on creating fashion that fits naturally into today's fast-moving lifestyle.
Today's customers aren't simply looking for clothes — they're looking for identity, individuality, comfort, and something they can connect with.
Our growing popularity among young and Gen Z audiences reflects our focus on contemporary designs, affordable fashion, and products that let customers express their personality. Fashion, we believe, should not be complicated — it should be confident, comfortable, expressive, and accessible.
VKPSTORE has grown from an online fashion venture into an increasingly recognized Indian clothing brand — crossing ₹10 crore+ in annual revenue.
Based on current company-reported figures. Actual monthly revenue may vary depending on seasonality, campaigns, product launches, and sales cycles. Our focus isn't revenue alone — we're building long-term customer relationships, better products, stronger operations, and continuous innovation.
Prachurjya Lotus Bharali
Entrepreneur · Investor · Designer · Software Engineer · Trader
Prachurjya Lotus Bharali is the Founder and CEO of VKPSTORE — a multi-talented entrepreneur whose journey began long before the brand became a recognized name in Indian fashion. What started as an offline venture in 2018 grew, through years of hands-on learning, patience, and reinvestment, into a full-fledged online fashion brand launched in 2023.
Her background is unusually diverse for a fashion entrepreneur. Alongside building VKPSTORE, she works as an investor, a designer, a software engineer, and a trader — a combination that shapes the way she runs the business: data-driven decision-making, technology-first operations, sharp design sensibility, and a trader's instinct for timing and risk.
Rather than treating VKPSTORE simply as a clothing store, her vision is to develop it into a recognizable fashion brand with its own identity and loyal customer community — from product selection and brand positioning to customer experience, marketing, and long-term expansion.
"Build a strong brand. Understand the customer. Move with the trends. Never stop improving."
Prachurjya believes the future of fashion belongs to brands that understand people, not just products. For VKPSTORE, that means listening to customers, understanding changing fashion preferences, experimenting with new ideas, and continuously improving the shopping experience.
The goal is to create a brand that customers don't simply purchase from — but one they remember, recommend, and return to.
Everyday essentials, styled with identity.
Creating fashionable and comfortable products
Understanding the changing needs of modern consumers
Offering accessible and competitive pricing
Continuously improving product quality
Building a strong, recognizable Indian fashion brand
Delivering a reliable online shopping experience
Creating long-term value for our customers
Crossing ₹10 crore in annual revenue is a milestone — not the destination.
With a growing customer base, a young and ambitious team, and the leadership of Founder & CEO Prachurjya Lotus Bharali, VKPSTORE is focused on one thing: building a fashion brand for the next generation.
